We jumped into the fascinating yet alarming world of deepfakes, a technology that's quickly reshaping our digital environment. We started this experience when Deutsche Telekom released a video about this topic, and we asked ourselves, how convincing can a video created by us be?
We know you're being bombarded with daily information about B2B content strategies, and everyone has an opinion. The truth is nothing we're hearing is earth-shattering. We decided to do something fun to promote the quality of our work and our use of the latest design and AI tech to create the Dog Buyers Handbook. Click here to Download your copy.
Audience Attention is The New Currency
Have you ever stopped to re-think your approach to your entire B2B content strategy and ask yourself "are my audiences even paying attention to what we’re doing?" Think about it. Is someone really paying attention simply because they clicked on your email or social post? Does high engagement equal actual business interest? Read More.
Abstract Messages and Hidden Gems
We’ve all been there; you have a mountain of content that you are required to write but your source materials are full of jargon and unnecessary fluff. What’s worse is it’s hard to determine where the hidden gems in your content reside – more specifically what you can scrap and what you really need to keep. The truth is, there is never a shortage of organizational content – both good and bad. The challenge is how to make sense of everything you have in order to fast-track the content creation process. Read More.
You Can't Do Everything
As a content marketer, you are responsible for planning, writing, editing, and coordinating content to attract and retain a clearly defined audience. But let's face it, doing this alone can be daunting. With the constant pressure to produce high-quality content regularly, it can be challenging to keep up with the job's demands without help. Read More.
Being Trapped in a Vicious Content Cycle
This post was supposed to be from the perspective of the content marketer who is neck-deep in content requests from their web and demand teams. After some research though, it became obvious that the recipients of the content we produce also feel like they are in a vicious rinse-and-repeat content cycle too. Read More.
Why Your Marketing Materials are Not Your Sales Materials
And Why It Matters.
Too often marketing teams create sales materials from their marketing materials but the truth is marketing content shouldn't double as sales materials. Marketing content informs, sales content closes.
