In a world where people can work anywhere, on any device, how do you really know you're moving the needle with your B2B content efforts?

Things used to be simple. People had their daytime applications they used at work. They also had the nighttime applications they used at home during personal hours. Things aren't so obvious now as the lines between personal and business are blurred and will converge even more in the future so too will audience behavior and attention spans.

We've all been there; you have a mountain of content you and your team must deliver, but your source materials are full of jargon and unnecessary fluff. What's worse is it's hard to determine where the hidden gems in your content reside – specifically, what you can scrap and what you need to keep. Your content team might have a wealth of content that can be repurposed at a fraction of the cost of starting from the beginning.

As a content marketer, you are responsible for planning, writing, editing, and coordinating content to attract and retain a clearly defined audience. But let's face it, doing this alone can be daunting. With the constant pressure to produce high-quality content regularly, it can be challenging to keep up with the job's demands without help.

This post was supposed to be from the perspective of the content marketer who is neck-deep in content requests from their web and demand teams. After some research though, it became obvious that our audiences also feel like they are in a vicious rinse-and-repeat content cycle too.

Deepfakes, for those unfamiliar, are synthetic media where the likeness of one person is replaced by another, using artificial intelligence (AI). From Hollywood celebrities to politicians – to children, anyone can be a target, and the results are so convincing, it's often challenging to distinguish between reality and deepfake.