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This whitepaper explains how dark data fuels conversational NLP algorithms to enhance chat and knowledge management experiences across enterprise platforms.

This whitepaper was written to help nudge deals through the sales funnel by answering complex questions about data sourcing, data integrity, AI, and data security and privacy.

This brochure outlines how Actuate Analytics, can be used to automate any performance management initiative.

Ebook about how printing technology can help you optimize printing workflow to automate file preparation, proofing, printing tasks, traceability, reduce press refitting and make-ready time – all while maximizing uptime and minimizing press idle time.

Product brochure including product highlights, customer testimonials and a bird's eye view of the implementation process.

This brochure outlines how the Balanced Scorecard, powered by powerful software, can help any company outperform and continuously improve.

This feature comparison chart outlines the various features and functions across the Views product portfolio.

This guide explains how to leverage a customer data platform to identify buyers who are in-market to purchase by examining their buying signals and building programs around that demand.

Partnering with the right companies is key when it comes to data. Who are your data partners? Who can you get access to? What other partners are available in your marketplace that I can leverage?

Company brochure that highlights the expertise in corporate performance management.

Marketing assets like this support global sales plays which change at various stages throughout the year. These assets are used to drive demand and ensure that messages are in synch across the organization.

This E-Book follows the adventures of a company mascot as he looks to find new tools to help his digital marketing game.

Let's face it, email is still king but if you can master how to use mobile effectively you'll make tremendous gains. Whether it's through a mobile app, SMS, or email, this guide explains how to think about marketing when your audience is always behind a device versus behind a desk.

Customer service has transformed from a single-channel inbound function to one which works across channels and devices. Each has it's own unique challenges and benefits which are discussed in this E-Book.

Implementing a data management strategy is no easy undertaking. It involves coordinating numerous technologies all while having clear business goals in place to ensure your monetary and human resource investment is worth the effort. This guide sheds some light on the questions you should ask when undertaking this effort.

Too often marketers look at campaigns from their lens, campaign performance. What happens when you change the focus to the prospect or customer? You'll realize when you do this, you'll need a deeper understanding of them to ensure you have the insights needed to deliver the right campaigns at the right time and on the appropriate channel/device.

Marketing assets like this support global sales plays which change at various stages throughout the year. These assets are used to drive demand and ensure that messages are in synch across the organization.

Did you know that web users respond differently to different colours, link positions and images? Over time, these preferences change and testing helps you realize what works - and what doesn't. Multivariate testing is the science behind how people respond to digital assets and this primer is a great read for anyone that wants to learn more about this interesting topic.

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Imagine being a clothing retailer and knowing who was in-market for red shirts. That's what a CDP can do for you but it's not quite as simple as pressing a button. It involves having the right team in place to harvest the data from multiple providers and ingest buyer signals across channels into your marketing stack.

Sales teams need product solution briefs that explain complex product offers like those that exist in a marketing cloud or customer experience portfolio.

Digital provides a unique opportunity for you to upsell and cross-sell everything from products to experiences, but the timing of when you reach out to your customers is critical to the success of any campaign. This guide explains how to get the digital handshake right when the adrenaline is high so that you reach customers at the right time, place, and device.

With so much chatter and noise on the internet, how can you get a pulse on sentiment around your company, product, or even recent news? Social listening involves making sense of the noise so that you can make better business decisions in response to any event.

Every time a customer uses a loyalty card they leave information about who they are and what they do. Over time this data can help retailers predict what the customer will do next, and also provide insights into other products that might be interesting to them. The trick is to balance the need to upsell to customers with making your marketing efforts look like they are delivering value to the customer.