Twenty years in tech has taught us: your industry story matters.



Industry Thought Leadership Content



Thought Leadership:
Anchor Asset



This industry thought leadership anchor asset was the main paper (part of a greater thought leadership campaign). This program surveyed leaders across industries like manufacturing, healthcare, pharmaceuticals, and telecommunications on the need for digital marketing technologies (like marketing automation).



Thought Leadership:
Healthcare



This industry thought leadership paper for healthcare was part of an overall campaign that surveyed leaders across industries like manufacturing, healthcare, pharmaceuticals and telecommunications on the need for digital marketing technologies (like marketing automation).



Thought Leadership:
Manufacturing



This industry thought leadership paper for manufacturing was part of an overall campaign that surveyed leaders across industries like manufacturing, healthcare, pharmaceuticals and telecommunications on the need for digital marketing technologies (like marketing automation).



Thought Leadership:
Pharmaceuticals



This industry thought leadership paper for pharmaceuticals was part of an overall campaign that surveyed leaders across industries like manufacturing, healthcare, pharmaceuticals and telecommunications on the need for digital marketing technologies (like marketing automation).



Thought Leadership:
Telecommunications



This industry thought leadership paper for telecommunications was part of an overall campaign that surveyed leaders across industries like manufacturing, healthcare, pharmaceuticals and telecommunications on the need for digital marketing technologies (like marketing automation).



Solutions - Data Analytics and Performance Management



Balanced Scorecard Brochure



This brochure outlines how the Balanced Scorecard, powered by powerful software, can help any company outperform and continuously improve.



Industry Brochure



Industries have their own set of KPIs and performance metrics that help to drive performance. This brochure touches on aspects of industry performance management.



Solution Brochure



Product brochure including product highlights, customer testimonials and a bird's eye view of the implementation process.



Company Profile (Corp. version)



Company brochure that highlights the expertise in corporate performance management.



Industries - Communications



Targeted Messaging for Communications



Communications companies are tasked with knowing their customers even when the products they support may have been sold by a reseller. This guide explains how digital marketing solutions can connect the dots for those marketing teams.



Communications E-Book



This industry E-Book follows the adventures of a company mascot as he looks to find new tools to help his digital marketing game.



Communications E-Book



E-Book focused on successful case studies across a wide range of fortune 500 communications companies



Data Management Guide



Customer Data Platforms (CDPs) help organizations use pre-built taxonomies to zero in on the right customers who are actively in-market to buy SaaS solutions. This E-Book gives you a run through of how to get it done right.



Industries - Life Sciences and Healthcare



Digital Healthcare Marketing Guide



Healthcare is not your run-of-the-mill industry when it comes to digital marketing and the rules you must abide by with respect to data privacy and regulatory guidelines marketers must adhere to daily.



Multichannel Marketing Guide for Pharmaceuticals



Once upon a time, the detail man went door to door to showcase new medicines and devices to healthcare professionals. Digital transformed these operations and this E-Book explains how.



Medical Device Marketing Guide



Medical device marketing is not exempt from the rules that apply to patient privacy especially if those devices are connected and transmit data about the patient. This E-Book dives into what you can and can't do with respect to marketing these products.



HIPAA Guide for Digital Marketers



Most people who are not familiar with HIPAA and Healthcare, in general, don't know there is no such thing as becoming HIPAA certified in terms of your technology stack, instead, buyers need assurances that the solutions they select, abide by HIPAA rules.



Life Sciences Personas



Life sciences buyer personas are vastly different from other industries and require detailed documentation with regard to their business challenges and goals.



Life Sciences Solution Brochure



Industries have their own set of KPIs and performance metrics that help to drive performance. This brochure touches on aspects of industry performance management in Life Sciences and Pharmaceuticals.



Healthcare Solution Brochure



Industries have their own set of KPIs and performance metrics that help to drive performance. This brochure touches on aspects of industry performance management in Healthcare.



Sample Industry Glossary



Life sciences buyers use a vocabulary that sales teams need to learn and become familiar with in order to gain trust and leave their customers feeling like they are understood. Glossaries are used to ramp up BDRs and sales teams in order to ensure you have access to the language and terms specific to your Life Sciences customer.



Industries - Financial Services and Insurance



Building your Book of Business for Wealth Managers



The retirement cliff resulted in financial services and insurance companies scrambling to ramp up new recruits to ensure they continued to service customers. All this while those leaving were not being replaced in the same numbers resulting in fewer advisers serving the same number of customers. Tools powered by digital facilitated success and this guide explains how.



Digital Compliance Guide for Financial Services



Digital SaaS solutions came to the rescue as financial services and insurance companies navigated an entirely new way to service customers - all while regulations pertaining to customer data were constantly changing and evolving.



Distribution Channel Marketing in Financial Services



Financial services and insurance companies have very complex sales channels/distribution channels which presents a unique opportunity for digital marketing teams to streamline how information is passed to agents, partners and sellers.



Digital Marketing Guide



Not all digital marketing has the same rules and regulations overseeing this critical function but there are ways to cut through the complexity to get the job done. This guide explains how to do that for financial services and insurance companies.



Insurance Guide to Avoiding Compliance Paralysis



Rules, rules, and even more rules. After some time even the most enthusiastic marketing teams might give up out of sheer frustration. There is a way to cut through the red tape and use digital automation to streamline your marketing efforts while standardizing others based on those rules. This guide explains how.



Digital Banking Infographic



Retail Banking infographic that provides insights into how digital is transforming customer expectations and experiences.



Financial Services Guide to Building Profitable Relationships



Learning how to best streamline and enable your partner channels using digital technologies is key in any market. It's even more critical in the financial services and insurance environment where so much of the bottom line depends on the success of their distribution channels and agents.



Wealth Management Digital Best Practice Guide



How do you differentiate your product when there is nothing that can distinguish yours from your competitors? Insurance companies know this well. One thing you can do is differentiate your brand through the experience you provide to your customers while improving service along the way with what you've learned about your customers.



Industries - Public Sector



State Government Solution Brochure



Industries have their own set of KPIs and performance metrics that help to drive performance. This brochure touches on aspects of industry performance management in State Government.



Local Government Solution Brochure



Industries have their own set of KPIs and performance metrics that help to drive performance. This brochure touches on aspects of industry performance management in Local Government.



Company Brochure (Government Version)



Company brochure that highlights the expertise in organizational performance management for government and regulated industries.



Government Marketing Guide



Does the Government have marketing teams? Well, yes sort of. Perhaps think about government communications teams using marketing automation platforms to get information to citizens by email and you'll start to understand why citizen communications are such a hot topic.



Industries - Manufacturing, Automotive & CPG



Beyond the Product Launch Guide for Manufacturing



Too often, manufacturing marketing teams get stuck in a marketing cycle around product launches without the time to drive additional demand and interest. this guide explains how to move beyond the product launch using automated campaigns and lead nurturing for continued success.



Manufacturing Solution Brief



This solution brief outlines how marketing automation solutions can be used to drive demand in the complex landscape of automotive manufacturers, automotive dealers, and customers.



Automotive Whitepaper



How can you use data to improve the relationship between automotive manufacturers, dealers and customers? This whitepaper addresses how data, harvested by a customer data platform can help.



CPG Solution Brief (for sales reps)



Sales teams need industry solution briefs that explain complex customer relations like those that exist between CPGs, their distributors, and their customers.



CPG Persona and Messaging Brief (for sales reps)



CPG buyer personas are vastly different from other industries and require detailed documentation with regard to their business challenges and goals so that sales and marketing teams can engage intelligently with their prospects and customers .



Manufacturing Guide - Finding and Building Audiences



Understanding how to sift through data that grows exponentially each year is key to audience segmentation and targeting. This guide explains how to leverage a customer data platform to identify buyers who are in-market to purchase by examining their buying signals and building programs around that demand.



Shift to Data-driven Marketing for Manufacturers Guide



Manufacturing marketing teams are in a unique opportunity to merge their own data with that of their distributors and loyalty partners for a total view of the customer. This guide explains how.



Marketing Strategies in Manufacturing Guide



How to manufacturing marketing teams get their message across using digital across numerous marketing channels all while drawing the links needed to their distributors and customers?



Manufacturing E-Book



E-Book focused on successful case studies across a wide range of fortune 500 manufacturing companies



Channel Marketing Guide



Manufacturing companies have realized that digital provides a means to sell directly to consumers while still maintaining good if not better relationships with their channel partners.



Using Digital for Sustained Growth in Manufacturing Guide



Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed malesuada faucibus ex nec ultricies. Donec mattis egestas nisi non pretium. Suspendisse nec eros ut erat facilisis maximus. In congue et leo in varius. Vestibulum sit amet felis ornare, commodo orci ut, feugiat lorem.


Industries - Retail and Sports



Retail Customer Loyalty Guide



Customers are leaving a tremendous amount of data that is being used by retailers but too often, customers are on the receiving end of ads after a purchase has already happened or for items, they will never buy. How can retailers fix this?



Frictionless Retail Marketing Guide



Eliminating friction happens when your marketing is running like an orchestra, but that's easier said than done. How can you ensure your channels across email, web and mobile are in synch to ensure your customers don't get frustrated?



Retail and Luxury Brands Guide



Luxury buyers are unique. Not only are they extremely private, but they also have big expectations from the companies they do business with. This guide explains how to leverage digital without impacting that important relationship.



Retail Solution Brief



This solution brief outlines how an integrated marketing stack can help retailers grow market share and delight customers along the way with personalized marketing and service.



Drive Higher Digital Commerce Revenue Guide



Larger companies have shopping carts called punch-out sites. These are commerce sites that look and feel like normal digital stores but are restricted to employees' purchases of products their company makes available to them. Sometimes these sites also integrate into 3rd party sites like telecommunications providers or hardware providers, but regardless of where the employee goes, their information goes with them to ensure the company knows what is happening and the partner can close the transaction.



Sprots Guide, Getting the Digital Handshake Right



Fans provide a unique opportunity for you to upsell and cross-sell everything from memorabilia to experiences, but the timing of when you reach out to these fans is critical to the success of any campaign. This guide explains how to get the digital handshake right, when the adrenaline is high, so that you reach fans at the right time and place.



DMP/Advertising Guide



Advertisers can't just advertise to anyone in any way they want. There are regulations they must follow which are different across markets and countries. This guide sheds light on how to overcome some of those obstacles.



Retail Digital Testing for Marketing Guide



Did you know that web users respond differently to different colours, link positions and images? Over time, these preferences change and testing helps you realize what works - and what doesn't. Multivariate testing is the science behind how people respond to digital assets and this primer is a great read for anyone that wants to learn more about this interesting topic.



Fan/Sports Marketing Guide



Profiling your fanbase allows you to build an amazing experience - but are your messages reaching this audience at the right time? Think about the possibilities you can deliver using coordinated marketing automation and mobile as your fans drive to the next event and you'll understand why the hidden game is important.



ALL RIGHTS RESERVED ©2024