You'll go from information overload...

We work with your product marketing team to build a project plan and identify research requirements to migrate your organization to the new sales play format.

What You Get:

• Research-based sales play*
• Research-based playbook*
• Customer presentation
• Training materials

* The sales play and playbook contain a diverse set of materials, including customer-facing presentations, case studies, competitive analysis, elevator pitches, feature benefit statements, messaging, battle cards, objection handling, outreach email scripts, outreach scripts, value propositions, and more.

We work with your team to identify narratives, FAQs, differentiators, and other key assets that your sales team needs to be successful. We then move everything into the new playbook format.

What You Get:

• A playbook that surfaces the most important information sales reps need
  
• Easy to maintain sales play.
  
• Operationalized product marketing processes.